Since creating our company blog in August I have noticed some significant advantages to having a well-maintained company blog.  Some of these may be very small but each one has had a positive effect on Connected Web Solutions.  While these may not be 100% accurate for everyone and their company blog but I am sure there are more than enough reasons to persuade you to give business blogging a chance.

1. Our site traffic has doubled - Granted we were not getting millions of unique visitors a month but this is still a very important statistic.  Maybe that 1 article you write will generate 1 more lead for your company that could turn into the next big client that does business with you for years!
2. Our clients know that we are actually working – A simple blog post about current or past projects can keep clients aware that you do not just sit around throwing paper clips at your co-workers.  Highlight some recent projects/deals that are OK’ed by your client by making case studies or at the least a small feature post.  This will not only please your featured client but also show other businesses that you are working.

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Over my last family vacation I was fortunate enough to see my brother who is getting his PhD in Artificial Intelligence down in Austin at U Texas.  We had spoken previously about setting up a website with some experimental navigation.  So over a handful of hours  collaborating we finally created his personal site for school.

The site navigation is displayed dynamically and is controlled by 1 text file.   I will include a snippet of his site description so you get a better idea of how this site actually functions.

This site employs an experimental content management system, conceived by me and generously implemented by Connected Web Solutions according to my somewhat unconventional specifications. Although I have yet to add much of the content, I wanted to put up a few words about navigating the site right off the bat.

The general idea behind this site is to model it on a Semantic Network. Each page in the site represents a ‘thing’ or ‘concept’ and the links between pages describe ‘relations’ between them. The pages in this site, like nodes in a semantic net, are not restricted to the kind of tree structure often used in a website. Instead they are

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