So after reading a few articles on Google’s Website Optimizer tool I thought I would do a little test with the CWS site.  Basically the website optimizer allows users to run A/B or multi-variant tests.  I won’t go into A/B (split) testing or multi-variant tests but I thought I would try 3 variations on text in a call-to-action button to see which one generated the most click-throughs.

The set up process took about 30 minutes to create the new buttons, pages, and inserting the necessary javascript code.  You install 1 piece of javascript in the original  and then another piece in the variations.  The 3 variations are below.

And now the results after letting it run for a few weeks.

As you can see the 2 variations have both outperformed the original at this time.  This simple test shows how useful this free service can be.  It will prove invaluable …

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