The Importance of Business Blogging
Written by Sam Bishop | September 16th, 2008 | Business | 3 Comments »
Since creating our company blog in August I have noticed some significant advantages to having a well-maintained company blog. Some of these may be very small but each one has had a positive effect on Connected Web Solutions. While these may not be 100% accurate for everyone and their company blog but I am sure there are more than enough reasons to persuade you to give business blogging a chance.
- Our site traffic has doubled - Granted we were not getting millions of unique visitors a month but this is still a very important statistic. Maybe that 1 article you write will generate 1 more lead for your company that could turn into the next big client that does business with you for years!
- Our clients know that we are actually working – A simple blog post about current or past projects can keep clients aware that you do not just sit around throwing paper clips at your co-workers. Highlight some recent projects/deals that are OK’ed by your client by making case studies or at the least a small feature post. This will not only please your featured client but also show other businesses that you are working.
- Get more SEO – This pairs with #1. Think about it, if you post once a month on a topic related to your field you are more likely to get more traffic from search engines on keyword matches than if you just let your static business site sit around stagnantly. Original related content is HUGE in terms of getting more search engine optimized. Our post concerning podcasts to make commutes fly by got a small amount of traffic for keywords you would not expect. Think about keywords you want to rank well for and maybe write a blog post with them as the focus. I don’t mean stuff a post with those keywords but for example if you are looking to start ranking for the word goalkeeper, try and write an article about your latest training session with your college goalkeepers. Do not focus on the word “goalkeeper” (but make sure you include it in the title) just write naturally. You will be suprised how often “goalkeeper” and some synonyms (keeper, gk, goalie, etc) will be in the post.
I will make some additions to this post later but this is just a start. I want to reinforce the power of a blog and how it has helped CWS. There are many free open-source blogging platforms out there that can help you with this process. We have completely customized one of these platforms to fully integrate into our site as well. So all that being said, start your company blog and start reaping the benefits. More eyeballs on your site, keep clients engaged and informed, and improve your SEO!
Hey, is there a section just for latest news
Navigate to the Home page via the links at the top or bottom and check out the right sidebar for the latest company news.
I dont usually comment, but after reading through so much info I had to say thanks