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Redesign Success

Written by Sam Bishop | July 22nd, 2010 | Web Design | 1 Comment »

After having the same look and feel of our company site for about 2 years, I thought it was time for a fresh look.  The content and organization did not need to change a ton but I did have some good ideas to make better use of the space and provide a better user experience for visitors.

A few quick stats in the last month since the redesign…

Pageviews: +40.26%
Bounce Rate:  -50.51%
Average Time on Site:  +24.82

These stats are not skewed by anything since I haven’t written any blog posts, launched any sites, or had any other new links since the previous month.  These are based on average traffic.



Some of the noticeable changes are

  • 12 column grid based design
  • Minimalistic look
  • Enhanced navigation with subtle jQuery animation (with graceful degradation in IE7 and IE6)
  • Current page indicator
  • Info heavy footer (with contact and email newsletter signup forms)
  • Removal of external links to recent projects
  • Moved testimonials to About page sidebar
  • Removed list of services and focused on the 2 core services we provide

We will constantly be evolving this site over the next year, running A/B tests, testing certain elements, to improve conversions where-ever necessary.  Check back for results of these A/B tests to see how colors, different wording, and images can affect the site.

One Response to “Redesign Success”

  1. Lee Gustin - July 23rd, 2010 at 12:06 pm

    Nice stat increases :) congrats

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