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Redesign Success

Written by Sam Bishop | July 22nd, 2010 | Web Design | 1 Comment »

After having the same look and feel of our company site for about 2 years, I thought it was time for a fresh look.  The content and organization did not need to change a ton but I did have some good ideas to make better use of the space and provide a better user experience for visitors.

A few quick stats in the last month since the redesign…

Pageviews: +40.26%
Pages/Visit:
+33.64%
Bounce Rate:  -50.51%
Average Time on Site:  +24.82

These stats are not skewed by anything since I haven’t written any blog posts, launched any sites, or had any other new links since the previous month.  These are based on average traffic.

BEFORE

AFTER

Some of the noticeable changes are

  • 12 column grid based design
  • Minimalistic look
  • Enhanced navigation with subtle jQuery animation (with graceful degradation in IE7 and IE6)
  • Current page indicator
  • Info heavy footer (with contact and email newsletter signup forms)
  • Removal of external links to recent projects
  • Moved testimonials to About page sidebar
  • Removed list of services and focused on the 2 core services we provide

We will constantly be evolving this site over the next year, running A/B tests, testing certain elements, to improve conversions where-ever necessary.  Check back for results of these A/B tests to see how colors, different wording, and images can affect the site.

One Response to “Redesign Success”

  1. Lee Gustin - July 23rd, 2010 at 12:06 pm

    Nice stat increases :) congrats

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